Skip to Content


Chapters and interviews tagged with ‘#development’

Related Book Chapters & Interviews

Screenshot of Mathias Meyer during the interview Interview № 23 of 24 Mathias Meyer

Mathias is one of the original founders of Travis CI. In this episode, we talk about the difficulty of leaving the company he helped start, and the challenges of moving on.

Screenshot of Jaimee Newberry during the interview Interview № 22 of 24 Jaimee Newberry

Jaimee Newberry is the founder of Picture This Clothing where you can print a coloring sheet and design a one-of-a-kind ready-to-wear creation that they send to you. In this epsode we talk about making hard decisions and creating space in your life for ideas to take hold and give you time to work on them.

Screenshot of Steve McLeod during the interview Interview № 21 of 24 Steve McLeod

Steve McLeod is the founder of Feature Upvote, a SaaS tool to enable your customers to suggest and upvote improvements. In this episode, we talk about and compare his experiences running both a B2C app and B2B app and the value of having a part-time system administrator on retainer.

Chapter 14 Plan for icebergs

As you get started, you’re going to run into problems and challenges you either didn’t anticipate or severely underestimated. With SaaS, there’s a handful of seemingly simple things that might catch you off guard.

Chapter 37 Be strategic about integrations and APIs

No app is an island. Integrations will become a central piece of your development strategy, but it’s difficult to build them all. At first, it’s best to focus on only a few key integrations, and spend the majority of your integration time building an API and webhooks.

Chapter 22 Design for iteration

As a small business, agility is a key strength. Your ability to quickly gather and act on customer feedback is a central advantage. Investing in tools and processes to help you iterate quickly and safely is always a good investment.

Chapter 12 Embrace learning

You’re inevitably going to face new tasks that require new skills. Being in a constant state of learning can be overwhelming and distracting. Do your best to stay focused and take it one skill at a time.

Chapter 59 Make time for maintenance

You’re going to be overwhelmed with new work to do, but ignoring maintenance will take you to a bad place. Security updates, bug fixes, and recurring support requests will drown you in wasted time if you let them slide for too long.

Chapter 43 Maintain momentum

Launch day is really just the beginning of your journey, and once you launch, nothing is more important than getting back to work. Talk to customers, get feedback, and continue improving.

Chapter 51 Create a prioritization framework

Once things get rolling, prioritization will haunt you. How do you know you’re working on the right thing when you have endless choices? Development? Design? Writing? Research? Support? Help documents? Marketing? Refactoring? Performance? Security? It’s difficult, so you absolutely need a framework to help you make the right decisions.

Chapter 21 Focus on purposeful quality

With software, quality is priceless. If a specific feature is worth building, it’s worth building right. Cautiously consider every new feature, but once you commit, go all the way and build it right.

Chapter 60 Refactor first, rebuild as a last resort

If you let code quality slide, you’ll eventually face a decision between refactoring and rebuilding a portion of your application. Treat rebuilding as a last resort, and make sure you have good, measurable reasons for taking that route.

Chapter 32 Make security a priority

Security is an ongoing and ever-changing challenge. There are experts who dedicate their lives to security, so how can you possibly keep your app secure? Use tools and automation as your first line of defense, and enlist experts once you can afford them.

Chapter 9 Use tools that speed you up

When you’re getting started, one of the best ways to save time is by using the tools you know. It’s important to maintain a modern tool set, but the latest shiny tools are no substitute for the ability to iterate and ship quickly.

Chapter 25 Right-size your architecture

Premature optimization can often be a waste of time and money, but underinvesting in infrastructure can be just as costly. Find the right balance between making progress and unnecessarily holding back growth.

Chapter 15 Choose vendors wisely

Your business will depend on vendors. Try not to become entirely dependent on a vendor. But if you absolutely must be dependent, make sure you choose carefully.

Chapter 24 Consider the big picture of development

If you’ve never been responsible for the full stack of a web application development process, it can be overwhelming. Be sure to spend some time becoming familiar with all phases of the development and release management process.

Chapter 7 Focus and execute

On the one hand, you need to explore multiple ideas to gain the knowledge of what will and won’t work; but at some point, you’ll need to focus exclusively on the one idea you really believe in.

Screenshot of Ben Curtis during the interview Interview № 20 of 24 Ben Curtis

Ben and his co-founders started Honeybadger after a bad experience with an existing exception tracking tool. With a focus on customer service, they’ve successfully bootstrapped it into a healthy and sustainable full-time endeavor.

Screenshot of Rachel Andrew during the interview Interview № 17 of 24 Rachel Andrew

Rachel and I talk about what it’s like supporting self-hosted software, juggling a busy travel schedule to make time for work. She’s been working on Perch with her husband Drew for eight years, and they’re still going strong.

Cover of Starting & Sustaining Be Fully-prepared to Launch Your Own SaaS Application

Get a free playbook, worksheet, and short email course to help you navigate the journey so you can be ready to build your own SaaS application.

No-nonsense, one-click unsubscribes.