Related Book Chapters & Interviews
Paying customers who explicitly cancel can be among your most important sources of insight. You can’t prevent every cancellation, but you can do your best to get to the bottom of why people leave.
In the early days, you’re too small for churn to be a meaningful statistic, but after those first 100 accounts, mitigating churn can help you grow much faster. So how do you know if you should focus on getting new signups or decreasing churn?
How can you minimize the number of failed payments, and how should you handle them when they happen?
Scott Nixon is the co-founder of Meal Mentor, a subscription-based vegeterian meal planning service. Scott handles the technology side of the business and works to keep the operational side of things humming with software.
Josh and I discussed bootstrapping, accepting outside money, the drawbacks of hiring too fast and having to ask his team to take a pay cut. We also talk about how metrics simply aren’t important in the early days and how nothing beats spending time to talking to your customers in person.
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