April 01, 2007
The Logo Reveal
Several people have noted that I avoided having a logo or any traditional sort of branding at the top of my pages. I originally didn't see the need for a logo or branding until now. I've created a logo that I think is classic and expressive at the same time.When I set out to create this design, one of the aspects I was really interested in was forgoing the use of a logo and traditional branding. This was partially motivated by the fact that I’m terrible at logo design, but it was also sincerely motivated by my desire for the content and ideas to be “the brand”.
We’re all familiar with the misconception that a mark or identity is the brand. And we’ve all seen companies think that by updating their mark they will change how they are perceived, when in fact, this couldn’t be further from the truth. A mark comes to be associated with the actions and behavior of a business or individual. As a result, I felt that the real brand could be represented by my content, and a mark was unecessary.
I finally broke down and decided that I could definitely use a mark to associate with my identity and work. It’s a series of curly brackets surround a lowercase “G”. I feel that it accurately represents the kind of work I do as it takes elements of code and merges them with aspects of design and typography. It clearly represents my interests and should make for a good representation of my site.
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Hi. I’m Garrett Dimon, a freelance designer/developer in Dallas, TX. This is my site about people, design, and technology. I also write a column about web design and development for Digital Web Magazine. Still have questions? Feel free to .
Comments
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You shop at Logomaid don’t you! Hilarious…
lol.
Well, April Fools and all, what I find particularly interesting with this bit is the part “A mark comes to be associated with the actions and behavior of a business or individual” – I guess you could say Logomaid doesn’t obey that.
Nice one, Garrett :-)
Trendy
April 01, 2007 at 12:37 AM by Sean SI love it. I can’t really but my finger on why, but I absolutely love it. It’s relatable. But is it too trendy?
I think it’s important for a logo to both be simple and a bit interesting. Lovely work.
yes it shows great use of simplicity and the “simple” colors remind me of the “bits” of cold winters in boston. :)
love it
April 01, 2007 at 01:02 AM by Leehahahaha
an ode to dan
Busted!
April 01, 2007 at 01:05 AM by Ivan Brezak BrkanNow Logomaid has some leverage. Garret and Dan, so busted…. ;)
Nice April Fools joke!
April 01, 2007 at 04:14 AM by GlutnixI lol’d ;)
Tough competition around !
April 01, 2007 at 04:23 AM by TimThat logo is so trendy
I think this one is very trendy too. I smell a conspiracy.
Simple
April 01, 2007 at 05:35 AM by Lovehttp://www.simplebits.com/ - ze original.
Superb logo
April 01, 2007 at 05:43 AM by kusLOL …. simplebits influence. :)
Blah!
April 01, 2007 at 07:51 AM by Bramus!At first I thought: “is he serious? That’s like stabbing the knife in dan’s back and then puhsing it in a (simple)bit more”, but then I realized we still are the first of the fourth month of the year ;)
And now I laugh...
April 01, 2007 at 08:01 AM by Sameer VastaOh Garrett, you too funny.
Almost had a heart attack. Then I remembered your history.
I was having a serious moral dilemma
April 01, 2007 at 02:44 PM by JenniferI thought: “This is a copy. I’m devastated. How can I read Garret’s blog anymore? Should I delete it from my bookmarks?” I am usually a little slow on the uptake :)
Very funny, thanks.
Original! Superb! Fantastically simple and techy!
April 01, 2007 at 03:46 PM by Luke DornyWonderful! Inspirational!
Fantabulous
April 01, 2007 at 10:03 PM by Ian SmithBravo! Bravo! So simple, so understated, so cliean and original… This is the end of design :)
Good One!!
April 02, 2007 at 05:06 AM by KarlsThat’s a good one Garrett. You had me going there for a few minutes (then I realized what day it was posted)! :)
Just to let you know
April 02, 2007 at 06:10 AM by LeoI used your logo for my site but changed the g to a l so NOT RIPPIN’ U OFF 4 SHO! Letter in brackets is not copyright it’s what everyone does!
I'm a little slow
April 02, 2007 at 08:14 AM by Scott N.For a second, I thought you were serious. And this was after reading two other April fools joke posts in my feed reader. I’m ashamed : )
Dan is now linking to this post at Explorin Lauren as the most comprehensive list.
Your new logo
April 02, 2007 at 11:16 AM by WaleedDang! Good thing I read the previous comments! I was about to “shame on you”.
The original is much better anyways ;)